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NeedyBee Baby Store

  • +91 96490 78787
  • +91 141 2978787
  • +91 88756 78787

NeedyBee Baby Store

About Us

NeedyBee – Dressing Kids Head2Toes

NeedyBee is a baby & kids Brand providing Head2Toe Dressing ensembles for Newborn to 5 Years - fulfilling every parent's dream! We pride in offering clothing & accessories that is made with the finest, natural, breathable and the purest fabrics to suit children’s sensitive skin.

We offer quality infant and kidswear with stylish, cutting edge contemporary designs, patterns and color palettes that have timeless appeal. We are parents ourselves, and it’s our humble attempt to bring back the memories of our Grandmothers handcrafted clothing - into our children’s wardrobe!  Our clothes are easy to wear, wash and while being of utility, they are beautiful handcrafted simple yet classic pieces. They are finished with traditional embroideries and age-old evergreen techniques of chikankari, smocking which will appeal to every parents’ quality conscious contemporary sensibilities. Our designs defy the “whats in fashion” statement by being timeless classic pieces that can be passed down siblings and through generations!



NeedyBee was born out of a deep desire to be a leader in sustainable kids clothing. Sustainability guides our development and is part of our soul as a company. As such, we commit to integrating environmental sustainability into our business processes and continuously improve our products and processes.

Our philosophy is that eco-friendliness should also make better products in terms of function and aesthetics.
As a Brand, we always strive to make choices that further reduce the impact on the environment, the human health and the wildlife.

We use Swadeshi (Indian) fabrics like Cotton, Linen,Muslin, Lawn, Longcloth and Mulmul fabrics which are lightweight, breathable and non-irritable and have been around for hundreds of year.  It is great for kids clothing since it absorbs moisture and keeps the child’s skin cool. It can be dyed easily and the best part is that it gets softer with every wash.

We are parents first .Safety of our kids is always a priority! When we became parents, we were searching near and far to find the best of natural fabrics kids’ clothes which were chemical-free, synthetic free, fashionable, safe and functional.
We found some (expensive ones though!), but we felt that there was a gap in the market for safe, chemical free, design-driven, affordable kids-wear and accessories like we could find easily in the USA.

Now when we connect the dots, we feel that the seed was planted then. We shortly moved to Singapore with our corporate job and got busy in our work roles. Destiny beckons. Five years later we relocated to India to embark on our entrepreneurial journey, and thus NeedyBee was officially born, and began to grow – initially, as an e-tailing business specializing only in Kids accessories and soon forayed into Kids Apparel followed by our Brand presence in various kids’ boutiques and chain stores.

Over the last three years, we have expanded through online and off-line brick and mortar channels. However, our e-tail business remains a key focus for continued growth. We are now looking for funding partners whose ethos and vision gel with ours so that we can take NeedyBee to the global platform as a brand.

Family is at the heart of everything we do, and our family is now extended to our NeedyBee team, which has grown over the years. We’re so proud that the NeedyBee brand can be found throughout all the portals in India and chain stores like ShoppersStop, FirstCry, Jaypore, Just Moms, and more. 

This sort of growth doesn’t happen overnight, and it certainly doesn't happen unless you've got something unique to offer. What sets us apart is that our focus is to bring forth the purest clothing for the kids (not necessarily flashy and inexpensive) and creating and manufacturing our designs in-house in India with a simple objective of reliving our childhood, through our kid’s wardrobe! We are a brand that resonates simplicity and high ethos. 

Since its foundation in 2012 NeedyBee has become an iconic brand in the kidswear market. Innovative design, use of natural fabrics and focus on comfort for kids is fundamental to this success and the ongoing recognition signifies the underlying strength of the brand.

Women empowerment occupies a big space in what we do. Co-founded by a woman, NeedyBee currently works with various women empowerment organizations and designers who work with women at the grass root level to teach them embroidery techniques and other stitching skills to create their livelihood and gain a sense of self-worth and financial independence.

The founders also visit as guest speakers at various schools and universities encouraging children to walk the entrepreneurial path with a commitment to give back to the society while being profitable and creating products that are not harmful to the earth and to its people.

NeedyBee is spearheaded by Founder & CEO Alop Mehta who has his Bachelors in Engineering from R.I.T (USA) and fifteen years of Global Corporate Experience (USA, Singapore, India)


Co-Founder & CBO Nidhi Banthia Mehta has a Certification in Entrepreneurship from ISB, an MBA from SPJain Institute of Management & Research and has worked with McKinsey & Co. She is a passionate dancer and also has a Bollywood Inspired Global Dance Fitness Company www.bollybeatz.com