Since my childhood I would await the festival fo Rakhi eagerly. It was so much fun to dress up in Indian ethnic clothes like lehangas and chudidar kurtas, wear my hair fancy with beautiful hair clips adorning and bangles and get my thali ready with tikka/kumkum, chawal, nariyal , sweets and a diya to do puja to my brothers and they would in turn gift an envelope of money – which all us girl cousins would take and run downstairs to the candy shop to buy chocolates!!!!!! The festival was fun I think more so for the various envelopes we received and that we could spend the money as we wished!

Rakhis for Brothers and

On Rakhi, all our brothers would be invited to our home for lunch and a ceremony would take place with all sisters doing the Tikka and puja and tying rakhis to our brother one by one and then there would be a sumptuous lunch of aloo, puri, kheer and sweets! And then we would spend all day playing with our cousins and brothers who would visit us!

Times have changed but the spirit of Rakhi remains. Yes, today’s generation celebrates it a lot more pompously. Not only do brothers give fancy gifts and thick money envelopes to their sisters but sisters also bring in gifts and sweet baskets for their brothers as Rakhi Gifts. It’s not just a thread being ties, there are fancy rakhi’s which are sold in the market and each sister tries to buy something unique and fancy for her brother.

Along with rakhis are given Tablets and ipads and wallets and shirts as gifts! It sure has become an expensive affair!

However, with the advent of the online world and shopping, sending Rakhi’s to your brothers worldwide and Thank You gifts to your sisters has become so much easier. Now you can just order Rakhi hampers online and get it shipped anywhere in the world to let your brother know how much you think of him. Same for the brother as he orders a beautiful Thank You gift and gets it shipped to her. No more do we need to stand in the post office in a long queue to weigh the envelope and send it overseas, and wonder if it will ever reach our brother or not on time!

 Celebrated on the full moon day, Raksha Bandhan usually falls in the month fo August and is one of the most widely celebrated festivals of India.

It is a day that symbolises the sacred relationship between a brother and sister. Literally translated, raksha means protection while bandhan means bond. Raksha Bandhan, therefore, signifies the bond of love out which comes a sense of security and protection.

The festival is celebrated with a sister tying a rakhi, comprising sacred threads, on her brother's wrist and performing an aarati praying for his long and safe life. In return, the brother gives her a gift or a money envelope. There are various legends around the festival of Rakhi too. The legend of RakshaBandhan goes as follows that Rani Karnavati of Chittor the widowed queen of the king of Chittor, realized that she could not defend against the invasion by the Sultan of Gujarat, Bahadur Shah, she sent a Rakhi to Emperor Humayun.The Emperor, according to one version of the story, set off with his troops to defend Chittor.

There are various other legends too regarding this auspicious day, the one that is mostly known is the sacred bond shared between Shri Krishna and Draupadi.

Starting now, girls and women all over the country become busy with the task of shopping for Rakhis and attractive gift hampers to send to their brothers.

For the shopkeepers and sellers Rakhi is a lucrative festival to sell Fancy Rakhis, hampers and clothing for the festive season. The wholesale as well as retail Rakhi Bazaar trade in India never sees downturn phase and every year receives huge turnover. The never-ending demand for personalized Rakhis and Rakhi gift hampers from various sections of society works to the benefit of the wholesalers and retailers.

A lot of small home women entrepreneurs get busy during this period making create DIY rakhis, envelopes and GiftBags. These are then sold via Rakhi exhibitions to end consumers.

Also, a new wave for Rakhi’s as introduced by us at NeedyBee has been our collection of upcycled Rakhis. All our wasted fabrics from our production cycles and wasted paper from our handmade paper products have been upcycled to make beautiful and meaningful Rakhis with an ethos. Priced at just Rs39/Rakhi these Rakhi and Female Rakhi Lumba sets have become our bestsellers. The growing awareness and environmental consciousness in kids and adults is causing us to rethink what we are buying and consuming. With this ethos in our heart we decided this year to launch only upcycled rakhis which have our creativity in them and have had no carbon footprint which their production!

Also in offering are beautiful simple Money envelopes and Potli Bags, complimentary roli kumkum with each Rakhi Gift Hamper. We have created special Baby Boy’s First Rakhi hampers, Thank you gift hampers for little sister from newborn to five years and Gift sets for Mom’s and their brothers too!

So Happy Rakhi Shopping! and try and keep it simple and beautiful!